2 Questions to Create a Culture of Fearless Innovation

In the boardrooms of today’s most successful companies, a new kind of conversation is taking place. It’s no longer just about strategy, market share, or quarterly earnings. It’s about culture—a culture where every person on the team not only feels wanted but is empowered to bring their best, most innovative ideas to the table without fear of failure.

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The urgency of building such a culture has never been greater. As the business world accelerates at a breakneck pace, companies that fail to adapt to risk becoming irrelevant. The real challenge isn’t just keeping up with change—it’s staying ahead of it. To do this, your people need to believe that their contributions are valued, that they are part of something bigger than themselves, and that their ideas—no matter how radical—are welcomed.

Redefining “Do More with Less”

One of the most pervasive and damaging sayings in business is “Do more with less.” On the surface, it seems like a call for efficiency. But in reality, it often breeds fear, insecurity, and burnout among employees. When people hear “do more with less,” they may feel pressured to stretch themselves thin, take fewer risks, and stick to the status quo. The unintended consequence is a culture where innovation is stifled, and people are afraid to bring up opportunities for fear of being seen as too costly or disruptive.

Instead, consider a powerful shift in language and mindset: “Do more with who we have.” This simple reframe changes everything. It communicates to your team that they are enough, that you value their talents and believe in their potential. It fosters a sense of belonging and security, encouraging people to bring forward ideas that could unlock new opportunities for growth and improvement. When employees feel secure in their roles, they are more likely to experiment, innovate, and push the boundaries of what’s possible.

Challenging “If It Ain’t Broke, Don’t Fix It”

Another common phrase that needs rethinking is “If it ain’t broke, don’t fix it.” In a world where technology and consumer expectations are evolving at lightning speed, this mindset is a recipe for stagnation. The truth is, even if something isn’t broken today, it will be tomorrow. Companies that choose to “tread water” under the guise of stability are, in reality, slowly drowning.

Instead, instill a culture where your team adopts the mindset, “If it ain’t broke, one day it will be, and we’re going to figure out the solution right now so we’re ahead of the game.” This proactive approach encourages your team to think critically about existing processes, products, and services. It invites them to anticipate changes and challenges before they arise, positioning your company to capture opportunities rather than react to crises.

A Simple Test of Your Culture

If you’re wondering how deep these cultural shifts have taken root in your organization, here’s a simple test: In your next meeting, ask your team to complete these sentences—“If it ain’t broke…” and “Do more with…” Listen carefully to their answers. If they respond with the traditional “If it ain’t broke, don’t fix it” or “Do more with less,” take it as a sounding gong, an alarm that your culture may not be as innovative and inclusive as you think.

Such answers indicate that people may be questioning their belonging, fearful of change, and hesitant to bring their best ideas forward. They may be operating in a state of caution, afraid that their suggestions will be met with resistance or that they’ll be asked to do more with even fewer resources.

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Turning Insight into Action

If this test reveals a culture that leans toward caution rather than innovation, it could be time to take action. Start by openly discussing the results with your team. Acknowledge the challenges and fears that may be holding them back. Reinforce the message that you want them to think creatively, challenge the status quo, and bring their best ideas forward—even if those ideas involve taking risks or spending resources.

From there, begin to model the behavior you want to see. When someone brings an idea forward, regardless of its perceived practicality, engage with it fully. Ask questions, explore possibilities, and express appreciation for their initiative. This not only shows that you value their contributions but also encourages others to step forward with their ideas.

Finally, revisit your language and policies. Make sure they reflect the culture you’re trying to build. Replace outdated sayings like “Do more with less” with “Do more with who we have.” Encourage proactive thinking by championing the idea that “If it ain’t broke today, it will be tomorrow—so let’s prepare now.”

A Culture of Fearless Innovation

Building a culture where people feel wanted and aren’t afraid to bring their best ideas to management isn’t just about making employees feel good—it’s about driving your company’s long-term success. In today’s rapidly changing world, innovation is the key to staying ahead. Innovation thrives in environments where people believe they are valued, supported, and free to think boldly.

By redefining outdated mindsets and actively engaging with your team, you can cultivate a culture where fear is replaced with confidence, caution with curiosity, and the status quo with a relentless pursuit of excellence. In doing so, you’ll not only position your company for continued growth but also create a workplace where every person feels like they belong and that their ideas can truly make a difference.

Alyson Van Hooser

Alyson Van Hooser, Pres & CEO, Van Hooser Leadership. With the grit that only comes from tough experiences, Alyson has learned a thing or two about personal and professional success. From her management experience with Walmart, as an elected city council member, bank manager — all before the age of 30 — Alyson has wisdom well beyond her years! Her podcast, Stake: The Leadership Podcast, offers a fresh perspective on leadership and helps multiple generations successfully work together! Connect with Alyson on LinkedIn.

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